API Integration or an application programming interface is essentially a messenger that connects two enterprising/software systems together. This might sound like a small thing, but it can be a huge digital marketing tool and is often fraught with problems

API’s allow content to be embedded from any site or application, which guarantees more fluid information delivery and an integrated user experience.

API’s can be used across industries and are an excellent marketing tool because they widen your base of potential customers. For example, if you’re an airline, potential customers can use your website to find out information about available flights.

However, if you had an API setup with other online air travel websites then customers could also find out information about your flights on there as well. In other words, more customers would be able to see what you offer without needing to actually go to your website!

This can greatly increase the number of customers you get and it’s all thanks to utilising API integration. Since digital marketing is all about increasing brand awareness and netting more sales/ customers, it’s easy to see why API integration could be so beneficial.